Green Clarity

Green Clarity is a European pyrolysis company transforming unrecyclable plastic waste into fuel.

My Role

As Green Clarity explored expansion into the U.S. market, I stepped in as a fractional product strategist to help shape their value proposition, assess scalability, and build a path toward pilot deployment.

I partnered directly with the founder to define what success in the U.S. could look like, providing high-level strategy and tactical frameworks to support product development and business planning.

What I Delivered

  • A strategic assessment of product-market fit for U.S. waste and energy customers

  • An initial feature spec for software tooling to support scale and traceability

  • A proposal for a trial engagement structure to test partnerships and refine value prop

  • Guidance on funding and positioning to support international growth