Green Clarity
Green Clarity is a Latvian startup developing a pyrolysis-based system to convert plastic waste into usable energy. They’re focused on modular systems that can serve local governments and industrial waste producers.
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My Role
I worked with Green Clarity’s leadership on early US expansion strategy and product messaging, focusing on how to frame the value of their tech for municipalities and waste service providers.
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What I Delivered
Drafted investor-ready messaging clarifying how the technology compares to incineration and landfill – highlighting environmental and economic benefits
Advised on GTM entry points for the US market, particularly in states with incinerator phaseouts or EPR legislation
Created marketing briefs and pitch templates that explained a complex, emerging tech in ways that built trust with skeptical stakeholders
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Why This Matters
Climate tech founders often struggle to message technical solutions in politically and emotionally charged markets. I helped Green Clarity clarify their story, making their tech feel both plausible and necessary.