New York Foundation for the Arts is a 501(c)(3) service organization that provides artists, emerging arts organizations, arts administrators, and students with critical support, professional development tools, and resources for defining and achieving career success.

My Work

Responsibilities and Accomplishments:

Created digital and print assets, including social media posts, impact reports, event invitations, program announcements, etc.

Redesigned NYFA’s newsletter, leading to a 47% increase in email open rates
Crafted messaging around a new program that engaged with creatives working in decarbonization and bioplastics
Managed and expanded the collection of NYFA’s thought leadership
Translated program data into compelling public-facing narratives
Designed donor-centric messaging around program data and impact
Liaised with 15+ non-profit and state entities on program partnerships
Built lasting relationships by understanding partner priorities
Collected and synthesized user data to identify impactful messaging, eliminating underperforming communications tasks, leading 32% increase in engagement across four social channels
Identified opportunities for viral social media posts, producing several of the best-performing posts in organization’s lifetime.

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