Oden Tech
Oden Tech is leading AI-driven software for producers of paper & pulp, wire & cable, and chemicals. Oden helps increase efficiency and cut waste in manufacturing.
My Role
As part of a mission-driven design business I launched in 2020, I’ve worked across industries, helping teams design user-centered experiences for complex ideas. My role went beyond visual execution: I led discovery, defined requirements, and delivered strategic creative solutions that supported product goals.
Many early-stage or mission-driven teams struggle to translate technical ideas into engaging, intuitive products. They needed a partner to help align content with user behavior and platform goals.
I’ll give the example of the work I did for one of my clients, Oden Tech. I helped to simplify the narrative for multiple products, including their real-time AI-driven process optimization engine.
What I Delivered
Designed marketing collateral and product explainer systems for an AI-powered SaaS product targeting manufacturing leads
Collaborated cross-functionally with marketing, product, and engineering teams to ensure design assets matched technical requirements
Translated insights into visual systems that improved usability