Oden Tech

Oden Tech is leading AI-driven software for producers of paper & pulp, wire & cable, and chemicals. Oden helps increase efficiency and cut waste in manufacturing.

My Role

As part of a mission-driven design business I launched in 2020, I’ve worked across industries, helping teams design user-centered experiences for complex ideas. My role went beyond visual execution: I led discovery, defined requirements, and delivered strategic creative solutions that supported product goals.

Many early-stage or mission-driven teams struggle to translate technical ideas into engaging, intuitive products. They needed a partner to help align content with user behavior and platform goals.

I’ll give the example of the work I did for one of my clients, Oden Tech. I helped to simplify the narrative for multiple products, including their real-time AI-driven process optimization engine.

What I Delivered

  • Designed marketing collateral and product explainer systems for an AI-powered SaaS product targeting manufacturing leads

  • Collaborated cross-functionally with marketing, product, and engineering teams to ensure design assets matched technical requirements

  • Translated insights into visual systems that improved usability