Oden Tech

Oden helps manufacturers reduce waste and energy usage by turning factory data into actionable insights. Their platform is used by industrial clients aiming to boost efficiency and meet climate targets.

  • My Role

    I worked with Oden's marketing teams to craft messaging that resonated with both technical and executive decision-makers. My focus was to translate complex data and ML concepts into value-driven content that clarified positioning in a fast-moving industrial decarbonization space.

  • What I Delivered

    Created data stories and visuals to explain the value of ML-powered insights for operators and engineers — key to building trust and driving adoption

    Developed go-to-market content for product launches and campaigns, working cross-functionally with sales and product

    Advised on voice of customer strategy and analytics positioning for the roadmap

  • Why This Matters

    It can be challenging to communicate the value of complex B2B tech products and bridge technical credibility with business value. I helped clarify the value of Oden’s offerings through visuals and data storytelling.