Sunwealth
Sunwealth is a solar investment firm that connects mission-driven investors with high-impact solar projects, often in under-resourced communities.
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My Role
I supported Sunwealth’s growth through digital storytelling, campaign design, and strategy. I worked closely with leadership to make the value of climate-aligned capital more tangible — for both investors and community partners.
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What I Delivered
Launched content strategy to showcase community-level solar wins and investor impact, improving engagement with newsletters and fundraising materials.
Mapped user journeys for new investor onboarding, identifying friction points and recommending improvements to communications and touchpoints.
Positioned Sunwealth's portfolio as both financially viable and socially impactful — helping expand reach to a broader segment of ESG and impact investors.
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Why This Matters
Many climate startups struggle to explain value to multiple stakeholders. At Sunwealth, I helped communicate the double bottom line – making it easier for funders to say yes and communities to say yes back.
