The Wally Shop

As the first product marketing hire, I helped take the company from early prototype to active user growth. I led customer acquisition and engagement strategy, built foundational messaging, and translated the complexities of a circular logistics model into a seamless user experience.

My work sat at the intersection of product, marketing, and behavioral design – essential terrain for any climate tech venture introducing a new model to market.

Some of the challenges we were facing were low public awareness and high friction around reuse systems, and the need to scale user feedback into fast product improvements.

Grew early traction: Built and executed a growth strategy that drove 5,000+ pre-launch signups in 6 months through a mix of earned media, social storytelling, and B2B partnerships.

Simplified complexity: Designed onboarding flows and user journeys that demystified reusable packaging, reducing drop-off and increasing repeat use.

Built feedback loops: Created lightweight systems for capturing and actioning user feedback across the ordering and returns experience — enabling iterative product improvements.

Aligned teams on GTM: Worked hand-in-hand with the founder and engineering team to define early product-market fit and build communications systems that scaled with growth.

Many climate tech products ask users to change behavior. My experience at The Wally Shop gave me hands-on insight into what it takes to educate, convert, and retain users in systems that defy conventional norms – a critical success factor for any circular, climate-positive business.